Course Overview

Learners will cover:

• The components and the purpose of a business plan
• Establishing a business within the required legal frameworks
• Researching business ideas
• Creating a marketing plan
• How to identify and exploit internal and external factors that can affect the business
• Using targets and objectives
• Product levels and how to manage the lifecycle of products and services
• Building a pricing strategy and payment policy
• The importance of forecasting financial information

Target Candidates

The aim of this qualification is to equip learners with the skills, knowledge and competence required to market, plan and deliver a successful training service. Learners will apply the knowledge and skills they have learned to prepare a financially sound business strategy. This qualification is particularly relevant for learners wishing to work on a freelance basis.

Prerequisites

Level 2 Certificate in Fitness Instructing - Gym-Based Exercise (or equivalent)