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Course Overview

Learners will cover:

  • The components and the purpose of a business plan
  • Establishing a business within the required legal frameworks
  • Researching business ideas
  • Creating a marketing plan
  • How to identify and exploit internal and external factors that can affect the business
  • Using targets and objectives
  • Product levels and how to manage the lifecycle of products and services
  • Building a pricing strategy and payment policy
  • The importance of forecasting financial information

Target Candidates

The aim of this qualification is to equip learners with the skills, knowledge and competence required to market, plan and deliver a successful training service. Learners will apply the knowledge and skills they have learned to prepare a financially sound business strategy. This qualification is particularly relevant for learners wishing to work on a freelance basis.


Level 2 Certificate in Fitness Instructing - Gym-Based Exercise (or equivalent)