The field of personal training and the needs of modern day professional personal trainers is rapidly evolving in line with the broad ranging needs and goals of the clients they serve. As a result, the industry has never been more competitive. Highly successful personal trainers are results driven and confidently differentiate their services offered to provide an ethical service and sustain a highly successful business. Driving this success is a more scientific and evidence-based approach to programming, training, monitoring and managing clients which translates to better client retention as well as attracting new clients.
This qualification provides learners with the enhanced knowledge and skills to fully understand their clients, utilise an evidence-based approach to programming and develop a successful and sustainable personal training business, including:
- Research, evaluation and use of credible research and information to inform personal training / coaching practice.
- Integration and application of technologies, digital and social media into personal training practice to support, enhance and manage the client journey.
- The application of behaviour change and communication techniques to support, enhance and manage the client journey.
- Assessment, performance analysis and evaluation to support, enhance and manage the client journey.
- Design and application of long-term periodisation, planning, coaching and evaluation to optimise client success
- Level 3 Diploma in Personal Training (or equivalent)